I agree with you. It can be a sign of a vanity project to create your own small charity which inefficiently duplicates or fails to coordinate with the work of an established charity in the same field. I would have thought that a donation of £0.5M to an established charity would be enough to create a named project, without the need to set up a completely separate charity. And in any event, the Ambridge Conservation Trust isn’t called the Woolley Charity, which would be a suitable piece of nominative determinism for it, as well as giving it the personal stamp of its founder.